IGCT Episode #205: Joe De Sena - "Spartan Up - If It is Not Fatal It's Fixable"

Ron McKeefery
Apr 27, 2017
2 min read

Bio

Joe DeSena founded Spartan Race in 2010 and has since grown the brand to be the world’s leading obstacle racing company with over 170 events in 25+ countries, 1 million-plus global participants, key sponsors including Reebok, two popular TV programs, and numerous other lifestyle products. Joe has been a lifelong entrepreneur, from selling fireworks at age eight, to building a multimillion-dollar pool business in college, to founding a Wall Street trading firm. An accomplished athlete, Joe has competed in every extreme sports adventure he could find, racing more than 50 ultra-distance events in his athletic career.

Gritty. Resilient. Passionate. Spartans aren’t soft. Spartans overcome obstacles. And yes, Spartans burpee.

Spartan is a sport, community, a philosophy, a training and nutrition program – with daily advice, a podcast, a series of books, an activity for kids, workout gear, a media channel, an NBC Sports series, a digital magazine, and a timed obstacle race.

Reebok Spartan Race is innovating obstacle racing on a global scale. With more than 130 races around the world annually – we offer three core races each escalating in distance, obstacle count and challenge level. The Spartan Sprint (3+ miles/20+ obstacles), the Spartan Super (8+ miles/ 25+ obstacles) and Spartan Beast (12+ miles/ 30+ obstacles). Courses are riddled with signature obstacles: mud, barbed wire, walls, rope and fire. Challenge yourself to complete all three and become part of the TRIFECTA tribe.

We also offer a kids race (½ – 1 mile), Special Spartans (for racers with intellectual and/or Developmental Disabilities), and for those who looking to push themselves even further, the Hurricane Heat (bootcamp-style challenge) and the Ultra Beast (26+ miles, 60+ obstacles).