top of page
  • Writer's pictureRon McKeefery

OT #5: Mike Bewley "D1 Coach Creates Nutrition Business To Fill A Need For His Athletes"


Mike Bewley is currently the Director of Performance and Education at PLAE. Prior Coach Bewley completed a four year stint as Clemson’s Director of Basketball Strength & Conditioning, Head Coach Brad Brownell hired Mike Bewley to advance the Tigers’ efforts in the weight room prior to the 2016-17 season. That decision came to fruition when the Tigers advanced to the 2018 Sweet 16 after being picked second to last to finish in the ACC; capping only the fourth time in school history the Tigers made a Sweet 16 appearance.

Prior to his Clemson tenure, Bewley was Assistant Director of Human Performance for the Yellow Jackets from 2012-16, helping Georgia Tech to the quarterfinals of the National Invitation Tournament in March 2016. In four seasons, he was charged with implementing athletic performance and sports nutrition programs for Georgia Tech men’s basketball and men’s tennis.

Prior to his appointment in Atlanta, Bewley was a Specialist in Sports Nutrition and strength & conditioning coach at the University of Dayton from 2005-12. He worked directly with the basketball and golf programs at Dayton.

Before his tenure with the Flyers, Bewley spent 2002-06 as an assistant strength & conditioning coach and specialist in sports nutrition at Georgia Southern University. He developed and implemented athletic performance programs for baseball, basketball, soccer, and volleyball while in Statesboro.

Bewley is a 1998 graduate of Eastern Kentucky University, earning a bachelor’s degree in physical education. Bewley earned a master’s degree in education leadership as a graduate assistant strength & conditioning coach at the University of Nevada.

Originally from Louisville, Ky., Bewley is the creator and founder of the Dynamic Warmup Movement Assessment (DWMA), which allows coaches to perform a movement in the same time it takes to do a dynamic warmup. Bewley is also the president and founder of Critical Reload, a nutritional consulting and nutritional product company created to safely assist athletes with gaps in their nutrition.

Furthermore, Bewley is a certified Specialist in Sports Nutrition and the founder of NutraCarina, an online platform enabling coaches to deliver individualized sports nutrition plans to a group or an entire team at once.

His wife, Lisa, has worked as an assistant athletic trainer at Kennesaw State University the past five years. They have two daughters, Reagan Marie and Kennedy Louise.


In This Episode We Discuss:

  • His coaching journey and where his entrepreneur spirit came from.

  • Motivation behind his company Critical Reload

  • The importance of networking and using the resources available to you.

  • How running a business forces you to be a better networker and coach.

  • Why sales is not as intimidating as you may think.

  • What advice he has for you to get started.

Available On:




Social Media:


  • Connect on Social Media


  • None


  • None

Recommended Websites:



Sponsored By:

67 views0 comments


bottom of page